![\"Luke](\"https://smartcdn.gprod.postmedia.digital/edmontonjournal/wp-content/uploads/2026/10/1008-you-bvj.jpg\" "\\"Luke")
In the earliest major-festival lineup announcement of 2027 in these parts, Big Valley Jamboree has just released its headliner roster: honky-tonk hero Jon Pardi, the legendary supergroup Alabama and five-time ACM and CMA entertainer of the year, Luke Bryan.
These all-dude top gunners will occupy top spot Friday, Saturday and Sunday respectively, with Ontario’s Single Again and Trouble singer Josh Ross leading the Thursday-night kickoff party.
The four-day beer, bulls and buckles bash out at Camrose Exhibition Grounds runs through July 29 through Aug. 1, tickets and passes already on sale at bigvalleyjamboree.com .
Last year, the fest announced its lineup in late November, this time getting the 2027 jump on pretty much everyone but Riley Green at Rogers Place April 8 and Luke Combs at Commonwealth May 29.
The BVJ’s website’s main page has been teasing the year 34 acts with emoji rebus puzzles including – for example for Alabama – a mountain and music, and a man running beside a clock.
Musically active since 2012, Friday night’s Pardi at BVJ will work through his number-one hits like Head Over Boots, the also-footwear-focused Dirt on my Boots, Heartache Medication and the also-sadness-focused Last Night Lonely.
Pardi grew up un Dixon, California, inducted into the Grand Ole Opry in ’23 – his latest modern-traditionalist album Honkytonk Hollywood coming out two years back in September.
This is the 41-year old’s first time at BVJ.
Playing countrified southern rock in one form or another since 1969 in a band known as Young Country, Saturday night’s Alabama played the fest in 2018 and 1996 – even bought a T-shirt at that one!
Scoring no less than 27 No. 1 country hits in the ’80s with Owen looking not entirely unlike Stephen King, their now-classics include Mountain Music, Song of the South, Dixieland Delight, Love in the First Degree, Tennessee River and 1992’s pitch-perfect line-dance special, I’m in a Hurry (And Don’t Know Why), back to those emoji clues.
Founding cousins Randy Owen and Teddy Gentry still lead the band, co-founder Jeff Cook dying in 2022. This should be a terrific Saturday night spanning the generations, and likely urging on the next one during the slow-dance numbers.
Wrapping up the fest Sunday, Bryan also a headliner way back in 2013 the Alan Jackson, Tim McGraw year, well on his way to selling 75 million albums.
The 50-year-old American Idol judge has had 30 real-life-observational No. 1s over ten albums, his biggest hits including Play It Again, That’s My Kind of Night, the Jordan Davis number Buy Dirt, Do I and the Florida Georgia Line collab This Is How We Roll. Following a theme, One Margarita, But I Got a Beer in My Hand and Drunk on You are more fan faves.
While more names – including women! – will be announced in the coming months, the fest is encouraging you to reserve camping spots and seats now at bigvalleyjamboree.com .
Prices vary by package, but some examples range $561 to $680.25 all in for Reserved Weekend Seating; $1099.46 for VIP with Camping; $349.48 for General Admission lawn-style seating behind the white chairs; and $89.39 for a Thursday Kick-Off Pass.
Camping runs $305.15 to $639.24, with overnight overflow lot parking at $131.71.
Layaway payments, in case selling the farm was creeping into your in your head, are happily available at checkout.
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